There is just over a month left until the 56th edition, Vinitaly and the Veronafiere machine is moving at full speed, and it’s not just a figure of speech.
In fact, in these days Federico Bricolo, President, Maurizio Danese, CEO and Raul Barbieri, Commercial Director, are in Houston and New York for the last American stages of the Vinitaly Roadshow.
The last official event leading up to the Verona fair will be the Vinitaly Preview aimed at buyers and opinion leaders which will be held in Brussels on 19 March.
This will bring to an end the intense program of preparation and launch of Vinitaly 2024, which began last September and which brought Veronafiere and Italian wineries to the four corners of the globe.
An effort that has already led to the achievement of the exhibition objectives with 4,000 wineries confirmed to date.
To prepare for the Verona fair, here is the calendar of events.
12-15 April: Vinitaly and the city.
The off-fair event for wine enthusiasts scheduled in the center of the city of Verona which in 2023 held over 45 thousand tastings.
Saturday 13 April at Gallerie Mercatali: 13th Vinitaly Opera Wine.
There are 131 producers selected by Wine Spectator and Veronafiere for the 13th edition of Vinitaly Operawine, the premiere event of the international exhibition which every year puts the spotlight on the ambassadors and iconic labels of Italian wine in the States.
Theme of the layout of Vinitaly Operawine 2024: the “Opera” registered this year in the Intangible Heritage of UNESCO and symbol of Verona throughout the world thanks to the Arena Opera Festival.
14-17 April: Vinitaly 2024.
In addition to the traditional regional halls, the thematic areas are worth mentioning to encourage the meeting between supply and demand on the most current market trends.
– Organic Hall (area C, new position – 9th edition), a hall dedicated to certified organic wine produced in Italy and abroad which this year includes one hundred companies, with the presence of international exhibitors from Hungary, Slovenia and Austria. The Enoteca Bio and tastings in collaboration with FederBio and Vi.Te have been confirmed for 2024
– International Wine Hall (tensile structure D), pavilion of foreign producing countries that choose Vinitaly as their exhibition showcase starting from the companies participating in the Open Balkan project (Serbia, Albania and North Macedonia), France with the maisons of Champagne, Georgia, Hungary , Brazil, Armenia, South Africa and Greece.
– Mixology (1st floor Palaexpo), the exhibition section which expresses the art of cocktails and mixing wines, liqueurs and spirits based on new international trends. Scheduled for the four days of the event are masterclasses led by the most talented and trendy bartenders.
– Micro Mega Wines – Micro size, mega quality (area C, new position – 3rd edition). It is the exhibition unit under the banner of “small is beautiful” created by the wine writer Ian D’Agata for Vinitaly. At the center of the project are limited edition niche productions.
As for the tastings, it is impossible to list them all. We highlight the main ones, starting with those organized by the Italian and foreign press.
– walk around tasting of Gambero Rosso’s Tre Bicchieri, Sunday 14 April from 11am to 4.30pm in the Sala Argento Palaexpo.
– Orange Wine Festival, Monday 15 April from 11am to 6pm, Sala Argento Palaexpo.
– Ais – Italian Sommeliers Association, Wednesday 17 April from 11am to 3pm, Tulipano Palaexpo room.
– International Wine & Spirit Competition, 15 April at 3pm, Iris Palaexpo room.
– Decanter, 14 April at 3pm, room A 10th floor pad. 10.
– Weinwirtschaft, 15 April at 3pm, room A 1st floor pad. 10.
– Gilbert&Gaillard, 16 April at 3pm, room A 1st floor pad. 10.
– Vinum, 14 April at 3pm, room B 1st floor pad. 10.
– Revija Vino, 16 April at 11 am, room B 1st floor pavilion. 10.
– Veronelli Permanent Seminar, 16 April at 3pm room B 1st floor pav. 10.
– Wine Spectator, 14 and 15 April, 2 daily appointments from 10am to 12pm and from 2pm to 4pm, Sala Via Wine2digital).
– Wine Enthusiast, 15 April from 2.45pm to 3.45pm, Wine2digital Main Stage.
– Vinitaly Tasting – The Doctor Wine Selection, pav. 10 every day, the space curated by Daniele Cernilli,
– Young to Young, 14, 15 and 16 April – room A 1st floor pad. 10, tastings in which young producers tell their stories to young wine communicators under the direction of food and wine journalists Paolo Massobrio and Paolo Gatti.
– FederBio and Vi.Te collaborate on tastings dedicated to certified organic productions in the Organic Hall.
– Beyond the Doc, 14 April at 3.00 pm, Tulipano Palaexpo room, the tasting that celebrates 50 years of the Civiltà del Bere magazine.
The Grand Tastings organized by Vinitaly will be the following:
– “Cool under pressure Italy’s sparkling world” curated by the Master of Wine Gabriele Gorelli, 15 April 11.00 am – Tulipano Palexpo room.
– “The four Big ‘Bs’ of Italian Wine: Barbaresco, Barolo, Bolgheri and Brunello”, curated by Ian D’Agata, 16 April at 11.00, Sala Argento Palaexpo.
– “Italy-China: There and back, a journey to discover the new worlds of wine”, curated by Ian D’Agata, 17 April at 11.00, Sala Argento Palaexpo.
– “The great native Italian wines”, tasting conducted by the oenologist Riccardo Cotarella 16 April at 3.00 pm, Sala Argento Palaexpo.
As per tradition, alongside and at the same time as Vinitaly, the 28th edition of Sol – International Olive Oil Trade Show and the 25th edition of Enolitech, the international exhibition dedicated to technological innovation applied to viticulture and olive growing, will also be held in the Verona exhibition centre. and beverage.
New this year is the Xcellent Beers salon, dedicated to craft beer. There’s no denying it, this year too Vinitaly is introducing a series of innovations that confirm it as one of the most exciting place to be on the wine planet.
