Vinophila 3D Wine Expo - The Metaverse for Wine, Beer and Alcoholic Beverages

NEWS MARKETS

Markets

The quality of the wines from our beautiful country is certainly recognized and undisputed all over the world. It is also true that we are not the only producers on international markets: many other companies in different countries offer fine drinks, and all try to improve and expand.

The world we live in is now radically globalized, consequently inducing us to look to other countries and situations. Not only to learn about the diversity that surrounds us, but to understand which external events could influence the Italian wine, beer and spirits business.

Our Portal has a section dedicated to the wine and alcohol beverages markets in order not to miss any news of a wider context. The solidity of the Italian offer also depends on foreign ones and international demand, in a constant relationship made up of competition, but also of mutual reinforcement.

Constant updates on national and international sales trends and more, also sector news that help to understand future directions. What wine can give is certainly not measurable in numbers, however some goals are. For this reason, the Markets section of our Portal will allow you to learn about them in real time.

Houston, we have a problem: taste.

Lorenzo Biscontin The flea in my ear was put last November at the Wine Future Conference by Francisco Campo, Master of Wine and organizer of...

Wine: a business plenty of opportunities.

Lorenzo Biscontin It's not a joke and I'm not the one who says it. Daniel Rodriguez and Ben Gibson are saying it. Both entered the...

No one drinks wine they don’t like.

Lorenzo Biscontin The statement in the title is so obvious that it would seem superfluous to spend time on it. Yet it is often forgotten by...

Falling wine consumption: strategic marketing against IWSR’s negative forecasts, we have a project.

Lorenzo Biscontin Last week, the most discussed and reported news related to the wine sector at a global level by specialized and non-specialized media was...

Respect and serenity in the work environment: the keys to attract and retain talented staff.

Lorenzo Biscontin In recent months, Wine Job, a personnel training and research agency specialized in the wine sector, carried out a survey aimed at understanding...

VML 2024 The Future 100: what’s interesting for the wine business. Part 2.

Lorenzo Biscontin Here below the second part of 2024 VML The Future 100 trends most relevant for the wine business in my opinion. More will follow....

VML The Future 100-2024 for the wine business. 1st episode.

Lorenzo Biscontin. With guilty delay I am reading the VML The Future 100 – 2024 report published at the beginning of the year. The fault lies...

France shows us the future of wine and it is polarized.

Lorenzo Biscontin An interesting article entitled "The France of wine is in crisis" published in Italian last Friday by Samuel Cogliati analyzed the situation of...

“Non me la bevo” (I am not buying it), the new book by Michele Antonio Fino.

Lorenzo Biscontin Michele Antonio Fino is many things in the world of wine. First of all he is an enthusiast, then he is also a...

Threats and opportunities for wine today: what the operators interviewed at Vinitaly told us.

Lorenzo Biscontin This year we are carrying out a survey asking the operators we meet the same two questions: - What is the main threat to...

Survey: what is the biggest threat to wine today? What is the biggest opportunity?

Lorenzo Biscontin Last year we carried out our first "investigation" by asking two questions, the same for everyone, to people in the wine business. The...

Lamberto Frescobaldi: “stay curious”.

Lorenzo Biscontin The other day I read the interview that Clemens Gerke did with Lamberto Frescobaldi, published in Meiniger's International and I was particularly...

People are drinking less and less red wine and we don’t know why.

Lorenzo Biscontin In the overall scenario of reduction in wine consumption, red wines are those showing the worst trend. The news actually wouldn't be new. The...

Wine saved by local events.

Lorenzo Biscontin I start this article by reporting an anecdote recently told on Linkedin by Priscilla Hennekam, a young Australian-Brazilian consultant in the wine sector. The...

Paestum welcomes the world of wine at the Paestum Wine Fest.

The thirteenth edition of the Paestum Wine Fest will be held from March 23rd to 25th at the former NEXT Tobacco Factory in Borgo...

ProWein 2024 in the words of Director Peter Schmitz.

Lorenzo Biscontin, photo Messe Düsseldorf / ctillmann An event like ProWein always generates a lot of expectation among operators in the sector. For the 2024...

ProWein 2024: the key theme is sustainability.

I have been participating in ProWein for over twenty years and I have seen it grow and transform from a fair for the first...

Vinitaly 2024 is coming.

There is just over a month left until the 56th edition, Vinitaly and the Veronafiere machine is moving at full speed, and it's not...

Wine Paris & Vinexpo Paris 2024: ah, les italiens!

Last week the fifth edition of Wine Paris & Vinexpo Paris was held, an event that is relaunching France's role in the global landscape...

Zero alcohol wines and the Islamic market: what is the consumption potential?

Courtesy to Fantasia Edutainment we publish the English version of the article by our CEO Lorenzo Biscontin, published Feb 11th on Genius Loci on...

Lots of Italy at Wine Paris – Vinexpo Paris 2024.

Next week, from 12 to 14 February, the fifth edition of the Wine Paris – Vinexpo Paris fair will take place in Paris, an...

The 2024 of wine according to ProWein.

ike every year in this time, ProWein has published the business report created by the University of Geisenheim by interviewing over 2,000 operators in...

Corporate brands vs. Appellations.

Last November Robert Joseph's closing session at wine2wine started from the consideration that for a winery to operate within an appellation is a limiting...

Two warnings from the Wine Future Conference 2023.

The 2023 edition of the Wine Future Conference was held in Coimbra, Portugal, from 7 to 9 November. Three intense days of work sessions in...

The wine premiumization trap.

In the global wine market, there is increasingly talk of premiumization which has shifted consumption towards the medium-high price ranges. The upward shift in consumer...

Cultivate fans, not customers.

During the last Wine Future Conference in Coimbra there was a session held by Bruce Dickinson, frontman of the heavy metal band Iron Maiden,...

Understanding the wine consumer in 2023.

In the last 10 days I attended the Wine Future Conference in Coimbra and wine2wine in Verona. At both events there were several sessions dedicated...

Enhancing Terroir with Biodynamics: Preserving Wine Identity Through Innovation

by Helena Morgana Germanetto In recent times, it's become trendy to sit on a bar's terrace and select the biodynamic wine with the quirkiest name...

How much does a hectare of vineyard cost in Italy?

Recently CREA - Council for Agricultural Research and Analysis of Agricultural Economics published the annual report on the value of agricultural land in Italy,...

The new excise duties on wine change the UK competitive landscape.

From August 1st this year the excise duty on alcoholic products in the United Kingdom was changed. This involves a change in the calculation of...

New labeling for EU wine: what changes for producers and consumers.

The new EU legislation on wine labeling came into force last August. A provision that essentially changes everything: in addition to the specific obligations relating...

2023 Digital Trends: A Guide to Optimize Brands’ Social Media Channels

With a need to attract younger consumers a priority for businesses – the best way to start is through social media channels By Natasha Powell...

USA Market Trends for 2023: Sicily Is Going To Be “The Next Big Thing”

by Helena Morgana Germanetto Wine lovers have spoken: Sicily has been predicted to become one of the most popular wine regions in 2023. The sentiment...

The Buying Power of Younger Consumers Challenges the Value of Social Responsibility

Karla Ravagnolo, Colangelo & Partners How the rise of younger generations has changed consumer’s expectations on companies’ social responsibilities, calling for businesses to take action. With...

ITALIAN OENOLOGIST ASSOCIATION, HERE’S HOW THE 2022 HARVEST WENT: TRENTINO ALTO ADIGE AND SICILY AT THE TOP OF QUALITY. STABLE PRODUCTION IN THE ANNUS...

September 14th, 2022 (Editorial team) A satisfactory vintage in terms of quantity and surprising in quality. According to the harvest forecasts of the Italian Oenologist...

MUSEUMS OF TASTE: IN ITALY IS PLENTY OF THEM, BUT ONE IN THREE IS NOT EVEN ON THE WEB AND A NATIONAL REFERENCE HUB...

September, 7th 2022 (by Giulio Bendfeldt) The data is all in all surprising: there are 129 "museums of taste" in Italy, 20% more than those...

Why younger generations are less interested in wine? Problem definition and (possible) solutions.

August, 4th 2022 (by Lorenzo Biscontin) An remarkable round table was held on July 14 as part of the Summer School dedicated to Marketing and...

TO READ

Houston, we have a problem: taste.

Lorenzo Biscontin The flea in my ear was put last November at the Wine Future Conference by Francisco...

LA VIARTE ROSÉ LIENDE 2023

Cosima Grisancich Schioppettino is a native black grape variety typical of Friuli Venezia Giulia that has seen renewed...

Wine: a business plenty of opportunities.

Lorenzo Biscontin It's not a joke and I'm not the one who says it. Daniel Rodriguez and Ben...

No one drinks wine they don’t like.

Lorenzo Biscontin The statement in the title is so obvious that it would seem superfluous to spend time...

ZIDARICH MALVAZIJA 2021

Cosima Grisancich Malvasia is an ancient vine that has spread throughout the Mediterranean over the centuries, so much...

The 32nd Mondial des Vins Extrêmes: A Dive into Mountain Wines.

If you think the world of wine is all the same, prepare to change your mind with...

“De Sande Larienze va a vigne e fiechete mmienze”

… or “On San Lorenzo go  the vineyard and stay in the middle”. This Abruzzo proverb seems...

Falling wine consumption: strategic marketing against IWSR’s negative forecasts, we have a project.

Lorenzo Biscontin Last week, the most discussed and reported news related to the wine sector at a global...
spot_imgspot_img