Lorenzo Biscontin
There is little doubt that Artificial Intelligence, or AI, has been the most impactful technology of the last two years, since Chat GPT put generative AI in everyone’s hands.
This is not only in the digital sphere, but at the level of society as a whole for the implications it generates in ethical and socio-economic terms.
According to historian and philosopher Yuval Noah Harari, AI differs from all technologies developed by man to date in that it is not a mere tool, but an agent. A definition that summarizes and explains the widespread concern, even among the protagonists of the digital industry themselves, regarding the dangers of the uncontrolled development of artificial intelligence, to the point of fearing the end of humanity.
What is certain is that generative AI has proven to be a very powerful accelerator of people’s productivity in any field and that a digital divide is being created between those who use it extensively and daily and those who, due to skills, abilities or nature, see it as something separate from their work.
So wine2wine did well to choose AI as the focus of the 2024 edition, the eleventh of the business forum organized by Vinitaly. The wine industry is, in fact, traditionally resistant to digital and proudly analog.
An extremely risky attitude in a society that is already digital and is probably not unfamiliar with the difficulties that wine is experiencing in connecting to the youngest groups of consumers (Millennials and GenZ).
On November 4 and 5, therefore, the wine business will meet in the spaces of Veronafiere with the aim of demystifying AI by vertically examining its key aspects and providing practical examples of how to apply it to the different aspects of wine production, sales and marketing.
To do this, the structure of the event is completely renewed compared to previous editions, dividing the contents into three fundamental moments:
– Theoretical sessions: they have been reduced to 8 and will all be held in the auditorium without the time overlaps that occurred in the past.
– Networking sessions: 80 practical seminars in small rooms for 12 people with a limited number of participants where it will be easier to delve into the topic of the session and develop contacts between the speakers and the participants.
– Tastings: they have been increased to 6, adding to those dedicated to deepening the logic of tastings for guides and ratings, others dedicated to specific topics such as white wines for aging and natural wines.
As Labhornet, we will be present with three networking sessions on Monday 4 November entitled
IA + 3D = CantinaItalia.com – The digital avant-garde to involve consumers
In the sessions we will present our new project CantinaItalia.com, a 3D immersive reality platform open to all visitors of age and which will host all Italian wineries and Consortia for free.
The goal is to create the one-stop-spot of Italian wine by gathering in a single digital place contents that are currently dispersed.
A goal that without the use of AI would have been impossible to achieve.
See you next week in Verona.
N.d.A. This article was written WITHOUT using AI.
