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The Sicilia Appellation model works: the proof is in the numbers

(by Sara Falchetto) Since 2011, the year of its establishment, “Sicilia” Appellation (DOC in the Italian acronym) has represented a significant leap in quality for the island’s wine sector, transforming the ancient IGT into a brand of guarantee, authenticity and strong territorial identity. After more than a decade, the data confirms the effectiveness of this choice: in 2022, production exceeded 90 million bottles, and native vines such as Grillo and Nero d’Avola have become recognized symbols of Sicilian wine quality. Between 2017 and 2022 alone, Grillo production increased by 489% and Nero d’Avola by 439%.

This evolution is supported by approximately 8,000 winemakers and 530 bottlers, committed to the valorization of over 70 native varieties grown on 42,000 hectares under sustainable viticulture. Despite the difficulties linked to the global economic context – including inflation, changes in consumption habits and climate crises – the DOC Sicilia has demonstrated great ability to adapt. In 2024, approximately 565,000 hectoliters were bottled, with a slight decrease of 5% compared to the previous year, mainly due to extreme weather events and phytosanitary attacks such as downy mildew.

The expansion of the appellation is therefore confirmed as a winning strategic choice, as demonstrated by the increasingly marked interest from foreign operators, in particular from the US market, which today represents one of the main areas of expansion for Sicilian appellation wines. According to a recent study, 69% of US importers and distributors consider Sicily to be the Italian region with the greatest potential for commercial growth, while the increase in the representation of DOC Sicilia wines among importers (from 47% in 2023 to 65% in 2024) confirms an extremely positive trend.

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Vinophila 3D Wine Expo - The metaverse for Wine, Beer and Alcoholic Beverages

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